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Acquisition Transaction TU
· 10 мин · Роман Неверов

Transaction Utility: почему 'справедливая' цена — это не про себестоимость и не про ценность

Thaler (1985) доказал: удовлетворение от покупки = Acquisition Utility + Transaction Utility. Если Transaction Utility отрицательная — клиент чувствует себя ...