AI CPO Блог

Статьи о продуктовом управлении, product discovery и AI-инструментах для запуска продуктов

Все product-dna product-discovery deep-dive jtbd comparison pricing methodology product-strategy retention positioning behavioral-economics prioritization unit-economics conversion custdev switch-formula competitive-analysis gtm framework marketing conflict-map dual-vision buyer-behavior expert-brief market-analysis product-decisions interview motivation pain-map churn feature-priority saas odi ai-tools segmentation product-management kano ulwick product-quality inertia saas-pricing product-research ux data-driven product-led-growth growth-loops bayesian confidence growth complexity cynefin consideration-set behavioral-science habits neuroscience startup lean-canvas design-thinking value-proposition osterwalder vpc decoy-effect switch-timeline product-adoption onboarding loss-aversion kahneman product-design content-marketing awareness evidence-points data-collection transition-dynamics abcdx blue-ocean errc strategy-canvas buyer-psychology customer-research buyer-journey moesta wardley-mapping strategy evolution feature-classification hook-model engagement habit sdt product-psychology com-b behavior-change diagnosis fogg behavior-model experiments torres ost research respondent-recruitment aicpo product desk-research contradictions competitor-map offer-bank monetization стратегия шаблоны конкурентный-анализ swot анализ-конкурентов стартап метрики ARPU LTV CAC юнит-экономика automation ai-product-management product-audit copywriting landing-page persona rice pmf metrics jcr sean-ellis nps 2026 review tools chatgpt ai-cpo schwartz content-strategy awareness-levels hypothesis risk-testing validation rat-framework value-based-pricing van-westendorp execution-criteria category-design dunford meadows leverage-points systems-thinking thaler transaction-utility Ещё 137 тегов… Свернуть
DNA VPC
· 5 мин · Роман Неверов

Product DNA vs Value Proposition Canvas: работы vs боли — принципиальная разница

Value Proposition Canvas Остервальдера оперирует тремя понятиями: Jobs, Pains, Gains. Product DNA декомпозирует спрос на 7 уровней, 8 типов и 6 свойств — и д...